| Always Be Testing: The Complete Guide to Google Website Optimizer |  | Authors: Bryan Eisenberg, John Quarto-vonTivadar
Creators: Brett Crosby, Lisa T. Davis
Publisher: Sybex
Category: eBooks
This item is no longer available
Rating:  19 reviews
Sales Rank: 92798
Format: Kindle Book
Media: Kindle Edition
Pages: 336
Number Of Items: 1
Dewey Decimal Number: 658.872
ASIN: B001QCXTM2
Publication Date: August 11, 2008
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Product Description
Stop guessing, start testing, and enjoy greater success with your website. If you’re looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google’s free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto-vonTivadar, show you how to test and tune your site to get more visitors to contact you, buy from you, subscribe to your services, or take profitable actions on your site. This practical and easy-to-follow reference will help you: - Develop a testing framework to meet your goals and objectives
- Improve your website and move more of your customers to action
- Select and categorize your products and services with a customer-centric view
- Optimize your landing pages and create copy that sells
- Choose the best test for a given application
- Reap the fullest benefits from your testing experience
- Increase conversions with over 250 testing ideas
- Save $25 on Google AdWords with coupon included in the book
Take the guesswork out of your online marketing efforts. Let Always Be Testing: The Complete Guide to Google Website Optimizer show you why you should test, how to test, and what to test on your site, and ultimately, help you discover what is best for your site and your bottom line.
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| Customer Reviews:
Showing reviews 1-5 of 19
 Awesome Book! Great value, great instructions May 21, 2010
J. Mingo (USA)
1 out of 1 found this review helpful
This book is one of the best internet books available.
The book is very well-organized, and walks you through how to test and what to test.
Further, the writing is easy and enjoyable to read.
One of the best books I've ever purchased.
More thorough than I was expecting March 21, 2010
N. Niles (Bellingham, WA)
1 out of 1 found this review helpful
This book was much more thorough than I was expecting, which was a fantastic surprise. If you need a good practical resource for how to use Google Optimizer and also need hints about what to test, this book is perfect.
I read through it very quickly although I didn't apply all the exercises. I'm a web designer, so I already had a familiar ground with a lot of the stuff discussed and could imagine how much of the things would improve a website because a lot of theme are things I also apply to my own design work. However, there was still a lot of information that was new to me and I had never did testing with Google Optimizer before so that whole first section of the book talking about that was very important for me as well.
I would say, to get the most out of this book, you need to take time to go through all the questions and exercises in the second section of the book. There are a lot of really useful tips, but in order to thoroughly understand them, you really need to apply them and do some experimentation of your own in a live environment. As with anything you learn, you need to take the concepts and make them your own in order to master them and this is no different.
Just follow the idea February 22, 2010
D. Iwanow (Brisbane, Australia)
1 out of 1 found this review helpful
Even if you don't have time to read the entire book, the concept is amazing and refreshing to always be testing and improving!
 Nice guide! January 14, 2010
Rebel Music (California, USA)
1 out of 1 found this review helpful
Nice guide to Google Website optimization. However, what's with the really badly rendered screenshots in the book? The screenshots must've been like only 96dpi or something cause it is really hard to view and relate back to the text. You would think that the editors would be sure the quality of the photos matched the quality of the text.
 Don't start unless you are going to optimize your site while reading the book December 29, 2009
Mark Ruzomberka (Philadelphia, PA)
5 out of 5 found this review helpful
I have to admit I got stuck in the middle of this book. I would not start this book unless you are actively optimizing your website, otherwise as it gets too technical for light reading. However, if you are doing an optimization of your site this book will be very valuable to you. I got bogged down with Part I, and advise you to skim it and go directly to Part II.
I'm going to skip past the sermon about how marketing and tech don't get along, because most of us have heard it before, so you can probably afford to skip it here as well. Secondly, a lot of Part I seemed like I would be able to figure it out just by using Google Online Optimizer, but you may enjoy the reference here. Once you get through the dozens of pages of the marketing vs. tech debate you will find the bit about Maslow's Hierarchy of Needs interesting so make sure you don't skip it. Finally, if you learn like I do from examples/case studies, you will find dozens of them in Part II of the book. Many of them even have great screen shots, great for visual learners like me.
Showing reviews 1-5 of 19
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